Phillip Prince and his design group has created an innovative idea that will revolutionize the retail industry. A complete self contained "POP UP Store" includes dressing rooms and totally wireless credit card machines and cash wrap. track lighting, hardwood floors and plasma screen exerior. The Modular store can be totally replace the inline retail store concept. The "PoP UP Store" can be installed in 8 hours and more importantly, it can be removed in the same amount of time. The entire store is collapsible. All the fixtures, walls, flooring, lighting. dressing rooms can be totally saved whereas an inline store, 80% of the build out would be lost if the location did not prove successful.